Back to All Work
Fashion · E-Commerce
D2C Fashion Brand
ROAS1.4x → 4.8x
CAC-45%
The Problem Context
High traffic, terrible conversions. ₹8L/month in ad spend producing a 0.8% conversion rate. Every month felt like gambling with the founders' money.
The Engineered System
- ✓Repositioned as 'slow fashion for people who own their style'
- ✓Rebuilt landing pages around brand story, not just product features
- ✓Ran 40+ creative variants over 30 days to find what actually stopped the scroll
- ✓Cut underperforming ad spend, doubled down on 3 winning creative concepts
Business Outcome & Growth Learning
ROAS moved from 1.4x to 4.8x over 8 months. Revenue scaled significantly. CAC dropped by 45%. Differentiation is always a conversion problem in disguise.
Want results like this?
We don't take every project. But if you have a great product that's underperforming, let's look at the math.