B
TBM
Experiments & Proof

How We
Actually
Think.

Premium studios sell thinking, not just execution. Here's how we combine human strategy with technology to solve real problems.

Problem → System Built → Outcome/Learning

01

Karmanya Ayurveda

Wellness · Ayurveda
The Problem

A traditional Ayurveda clinic with deep clinical expertise but zero digital presence. They were competing on discounts in a market where trust is the only currency that matters.

The System Built
  • Built an educational content system combining doctor authority and patient psychology
  • Created landing pages that spoke the language of the patient, not the clinic
  • Ran targeted campaigns to high-intent wellness audiences
  • Developed video content that showed treatment outcomes, not just testimonials
Outcome & Learning

Shifted positioning from discount-clinic to premium wellness destination. Patient volume grew consistently month-over-month without a single discount offered. Trust scales. Discounts don't.

Technology Lab
02

AIProdGen Experiment

Technology · Internal IP
The Problem

Product shoots are slow and expensive (₹50,000+). D2C brands hesitate to test radical creative angles because the cost of failure is too high.

Input ImageAI Variations
The System Built
  • Ingested a single flat product photo of a sneaker into AIProdGen
  • Engineered prompts to place the product in 20 radically different environments (ice blocks, neon streets, floating in water)
  • Generated high-fidelity, ad-ready assets maintaining exact brand lighting
  • Built a workflow that completed the entire process in under 45 minutes
Outcome & Learning

Replaced a ₹50,000 physical shoot with infinite creative variations. Allowed the brand to run a 20-variant creative testing sprint at a fraction of the cost, finding winning angles that would have never been tested physically.

03

D2C Fashion Brand

Fashion · E-Commerce
The Problem

High traffic, terrible conversions. ₹8L/month in ad spend producing a 0.8% conversion rate. Every month felt like gambling with the founders' money.

The System Built
  • Repositioned as 'slow fashion for people who own their style'
  • Rebuilt landing pages around brand story, not just product features
  • Ran 40+ creative variants over 30 days to find what actually stopped the scroll
  • Cut underperforming ad spend, doubled down on 3 winning creative concepts
Outcome & Learning

ROAS moved from 1.4x to 4.8x over 8 months. Revenue scaled significantly. CAC dropped by 45%. Differentiation is always a conversion problem in disguise.

04

B2B SaaS Founder

SaaS · LinkedIn Authority
The Problem

Excellent product. Completely invisible. No LinkedIn presence, a 4-month average sales cycle, and 100% dependence on outbound cold outreach that was getting harder every quarter.

The System Built
  • Built a 90-day founder LinkedIn content strategy around real insight, not self-promotion
  • Identified 3 trends in their niche and created content that shaped the conversation
  • Built a weekly publishing system that ran with minimal founder time
  • Created a content-to-demo pipeline that nurtured cold audiences to warm leads
Outcome & Learning

LinkedIn following grew from 12,000 to 61,000. Inbound demo requests tripled. Sales cycle compressed to 6 weeks. Authority compounds.

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